Showing 196–260 of 322 resultsSorted by price: low to high

Seoul 1988 Retinal Liposome Eye Cream with Fermented Bean – Anti-Aging Korean Eye Care

Original price was: ৳ 1,921.00.Current price is: ৳ 1,650.00.

Seoul 1988 Retinal Liposome Eye Cream একটি প্রিমিয়াম কোরিয়ান আই কেয়ার সল্যুশন, যা বিশেষভাবে চোখের চারপাশের ডার্ক সার্কেল, ফাইন লাইন

TIAM- Blue Peptide Calm Down Serum 30ml

Original price was: ৳ 2,100.00.Current price is: ৳ 1,679.00.

Description: A blue calming first serum that cools and soothes heat-induced sensitivity. Benefits: A calming serum designed to address signs

TIAM PDRN Collagen Glow Up Serum (30ml)

Original price was: ৳ 2,100.00.Current price is: ৳ 1,679.00.

Description: A pink capsule serum that helps volumize the skin, revealing a 3D plump glow and a soft, silky finish.

Neutrogena T/Gel Therapeutic Shampoo 125ml

Original price was: ৳ 1,800.00.Current price is: ৳ 1,690.00.

Neutrogena T/Gel Therapeutic Shampoo is a medicated shampoo formulated to treat dandruff, seborrheic dermatitis, and scalp psoriasis. Its active ingredient, coal tar, helps reduce scalp itching, flaking, and irritation. Ideal for those with sensitive or problematic scalps, it provides effective relief with regular use.

SKIN1004 Madagascar Centella Tone Brightening Capsule Ampoule 100ml

Original price was: ৳ 2,100.00.Current price is: ৳ 1,699.00.

A fast-absorbing ampoule that will provide you with clear and brightened skin. Madecassoside brightening ingredients from Madagascar Centella Asiatica, are inside the capsule! Madagascar Centella Asiatica high-quality Centella Asiatica from dean climates to provide true soothing care of Centella. Whitening ampoule brightening effect with a balanced content of 3 game-changing ingredients. Watery ampoule without slippery texture high-enriched ampoule, but still light texture, fast absorption. 100ml / All Skin Types / Made in Korea

SKIN 1004 Madagascar Centella Asiatica -55ml

Original price was: ৳ 1,889.00.Current price is: ৳ 1,700.00.

The Skin1004 Madagascar Centella Asiatica Ampoule is a nourishing serum that contains 100% Centella Asiatica Extract. This skin restoring extract is loved around the world for it’s calming, healing and nourishing properties that can target acne, redness, irritation, aging and dry skin.

iUNIK Centella Green Fresh Cleansing Oil -200ml

Original price was: ৳ 2,267.00.Current price is: ৳ 1,700.00.

Remove makeup, sunscreen and impurities on face with this cleansing oil formulated with multiple botanical oils such as sunflower seed, jojoba seed and soybean oils. It’s packed with turmeric and cica extracts for antioxidant and soothing effects.

Medicube TXA Niacinamide 15% Serum

Original price was: ৳ 2,212.00.Current price is: ৳ 1,799.00.

Revitalize your skin with Medicube TXA Niacinamide 15% Serum – fade dark spots, refine pores, and reveal radiant, healthy skin every day.

Anua 10% Niacinamide+ 4% Tranexamic Acid Serum 30ml

Original price was: ৳ 2,530.00.Current price is: ৳ 1,820.00.

A dark spot correcting serum fades dark spots and post-acne scars. Formulated with gentle ingredients, our serum effectively diminishes dark spots and evens skin tone. Enhanced with Ceramides and Hyaluronic Acid to protect the skin barrier, soothe, and hydrate, it promotes a smoother, radiant complexion.

Country of Origin: Korea.

DR.ALTHEA 345 RELIEF CREAM – 50ml

Original price was: ৳ 2,600.00.Current price is: ৳ 1,820.00.

Description: Dr. Althea 345 Relief Cream is a gentle yet powerful moisturizer designed to soothe and strengthen sensitive skin. Formulated

Anua Niacinamide 10% TXA 4 Serum: 30ml

Original price was: ৳ 2,530.00.Current price is: ৳ 1,820.00.

Anua Niacinamide 10% TXA 4 Serum:10ml

A lightweight brightening serum with 10% Niacinamide and 4% Tranexamic Acid that helps reduce dark spots, control oil, and even out skin tone. Leaves skin clearer, smoother, and more radiant.

PURITO Wonder Releaf Centella Unscented Serum 60ml

Original price was: ৳ 2,050.00.Current price is: ৳ 1,830.00.

This serum is an unscented version of the best-selling Centella Green Level Buffet Serum (now known as the Wonder Releaf Centella Serum). Free from essential oils, the unscented version is the best solution for hypersensitive skin. Infused with centella extract, peptides, and niacinamide, this is great in a skincare routine that uses active ingredients such as acids and retinol. Alternatively, if your skin is stressed using too many products with various ingredients that do not fit your skin, give your face a break and help heal by using this serum.

Beauty Of Joseon Dynasty Cream 50ml

Original price was: ৳ 2,467.00.Current price is: ৳ 1,850.00.
  • Provides ample moisture to the skin through a dense and firm texture
  • Gently radiant skin.
  • All Skin Types / Made in Korea

SKIN1004 Madagascar Centella Light Cleansing Oil 200ml

Original price was: ৳ 2,175.00.Current price is: ৳ 1,850.00.

Lightweight, multifunctional cleanser thoroughly removes makeup and impurities from skin while offering some extra nourishment. Coconut-derived MCT oil combined with cica extract as well as six kinds of botanical oils deliver a refreshing, skin-soothing and pore-tightening finish. Made for Normal, Dry & Sensitive skin

I’m from Rice Cream 50g

Original price was: ৳ 2,350.00.Current price is: ৳ 1,850.00.
Formulated with 41% rice bran ceramide, I’m from’s simple but powerful vegan moisturizer effectively controls sebum, locks in moisture and strengthens skin, producing a revitalized glow. Comes in a silky cream texture that melts instantly into skin.
50ml / All Skin Types / Made in Korea

I’M FROM Black Rice Toner 150ml

Original price was: ৳ 2,350.00.Current price is: ৳ 1,880.00.

Meet the next-generation Rice Toner—now reimagined for oily and acne-prone skin! Inspired by our bestselling formula, the Black Rice Toner delivers lightweight hydration while keeping excess oil in check. Experience a fresh, dewy glow without the greasy feel, making it the ultimate toner for breathable, balanced skin.

150ml / All Skin Types / Made in Korea

Medicube PDRN Pink Collagen Capsule Cream – 55g | For Elasticity & Glow

Original price was: ৳ 2,223.00.Current price is: ৳ 1,890.00.

কেন এই ক্রিমটি আপনার ত্বকের জন্য সেরা? Medicube-এর এই পিঙ্ক কোলাজেন ক্রিমটি সাধারণ ক্রিমের চেয়ে আলাদা। এটি মূলত ত্বককে হাইড্রেট

The Ordinary- Alpha Arbutin 2% HA Serum- 30ml

Original price was: ৳ 2,111.00.Current price is: ৳ 1,900.00.

The Ordinary Alpha Arbutin 2% + HA is a serum formulated to target dark spots and uneven skin tone. It combines 2% alpha arbutin, a stable form of arbutin, with hydrating hyaluronic acid to brighten and even out the complexion. The serum helps reduce hyperpigmentation while maintaining skin moisture. Suitable for daily use, it supports a clearer and more radiant skin appearance.

TIAM Vita A Anti-Wrinkle Moisturiser 80ml

Original price was: ৳ 2,111.00.Current price is: ৳ 1,900.00.

The Tiam Vita A Anti-Wrinkle Moisturizer is a lightweight yet nourishing cream formulated to reduce fine lines and improve skin elasticity. Enriched with Vitamin A (Retinyl Palmitate), it boosts collagen production and promotes smoother, firmer skin. Its hydrating formula enhances radiance and prevents dryness. Perfect for achieving youthful, revitalized skin.

Anua Heartleaf 77% Soothing Toner – 250ml

Original price was: ৳ 2,410.00.Current price is: ৳ 1,928.00.

Discover the soothing power of nature with Anua Heartleaf 77% Soothing Toner. Formulated with 77% Heartleaf extract, this gentle yet

Anua Heartleaf Pore Control Cleansing Oil 200ml

Original price was: ৳ 2,270.00.Current price is: ৳ 1,930.00.

Anua Heartleaf Pore Control Cleansing Oil is a gentle yet effective cleansing oil designed to remove makeup, impurities, and excess sebum while maintaining the skin's natural moisture balance. Infused with Heartleaf Extract, this cleansing oil not only cleanses but also soothes the skin, making it ideal for those with sensitive or acne-prone skin. It helps to purify and minimize the appearance of pores, leaving the skin clean, smooth, and refreshed. Making it suitable for all skin types and especially Sensitive.

TRESemmé 2in1 Shampoo Cleanses & Conditioner 900ml

Original price was: ৳ 2,050.00.Current price is: ৳ 1,950.00.

Description: Tresemme Replenish & Cleanse 2 in 1 Shampoo & Conditioner purifies hair and enhances softness, instantly locking in moisture

Cetaphil Bright Healthy Radiance Night Comfort Cream – 50g

৳ 1,950.00

Cetaphil Bright Healthy Radiance Night Comfort Cream 50g helps brighten skin, reduce dark spots and restore even skin tone overnight. Suitable for sensitive skin.

Medicube Kojic Acid Turmeric Night Wrapping Mask – 75ml | Brightening & Dullness Care

Original price was: ৳ 2,463.00.Current price is: ৳ 1,970.00.

Medicube Kojic Acid Turmeric Night Wrapping Mask কিনুন। এটি রাতে ত্বকের উজ্জ্বলতা বাড়াতে এবং ডালনেস দূর করতে সাহায্য করে। কোজিক অ্যাসিড ও রেটিনল সমৃদ্ধ সেরা কোরিয়ান স্লিপিং মাস্ক।

The Ordinary Glycolic Acid 7% Exfoliating Toner – 240ml

Original price was: ৳ 2,693.00.Current price is: ৳ 2,020.00.

Glycolic Acid 7% Exfoliating toning solution provides exquisite exfoliation to give your skin a visible boost of radiance and clarity. Living up to its name, this gentle – yet hardworking – toner features glycolic acid (an alpha hydroxy acid) to gently exfoliate the skin and improve its texture. Don’t be perturbed by the irritation often associated with acid use – The Ordinary’s Glycolic Acid 7% Toning Solution also contains a Tasmanian pepperberry derivative to reduce inflammation, as well as ginseng root and aloe vera to enhance radiance and offer soothing benefits.

Goodal Green Tangerine Vita C Dark Spot Care Serum 40ml

Original price was: ৳ 2,470.00.Current price is: ৳ 2,070.00.

A new concept vitamin serum that makes blemishes and freckles lighter and disappear in 2 weeks.20 types of chemical pernicious ingredients ZERO! : Hypoallergenic vitamin serum that has natural Vitamin C from tangerines 70%..Moist daily vitamin C serum : Absorbs into the skin, gives a fresh and good finish to your skin.Transparent gel that has moist finish without stickiness or ethanol.

40ml / All Skin Types / Made in Korea

Goodal Green Tangerine Vita C Dark Spot Care Cream 50ml

Original price was: ৳ 2,470.00.Current price is: ৳ 2,100.00.

Vitality capsules containing vitamin C found in green tangerines that pop to help reduce dark spots and provide a moisturized finish.

50ml / All Skin Types / Made in Korea

I’m From Rice Toner 150ml

Original price was: ৳ 2,470.00.Current price is: ৳ 2,100.00.

The I’m From Rice Toner is a toner to hydrate and brighten dull, irritated skin. Created with ground Yeoju rice, this toner helps to get rid of impurities located deep in the skin, and exfoliates the complexion for smoother, hydrated skin. It also contains gamma oryzanol, helpful in brightening a dull complexion. This toner is effective for dull, fatigued skin, as well as dry, irritated skin. Simply apply to the whole face with your hands or a cotton round. It can also be used as a facial mist.

150ml / All Skin Types / Made in Korea

Anua Azelaic Acid 10 Hyaluron Redness Soothing Serum 30ml

Original price was: ৳ 2,530.00.Current price is: ৳ 2,100.00.

Transform your skincare routine with the ANUA Azelaic Acid 10+ Hyaluron Serum, a daily calming serum designed to brighten, hydrate, and strengthen your skin.

30ml/ All Skin Types / Made in Korea

SKIN 1004 Madagascar Centella Asiatica Ampoule -100ml

Original price was: ৳ 2,470.00.Current price is: ৳ 2,100.00.

The Skin1004 Madagascar Centella Asiatica Ampoule is a nourishing serum that contains 100% Centella Asiatica Extract. This skin restoring extract is loved around the world for it’s calming, healing and nourishing properties that can target acne, redness, irritation, aging and dry skin. 100ml / All Skin Types / Made in Korea

Mielle Rosemary Mint Strengthening Hair Masque 340gm

Original price was: ৳ 2,300.00.Current price is: ৳ 2,200.00.

Description: The Mielle Rosemary Mint Strengthening Hair Masque is a luxurious deep conditioning treatment designed to rejuvenate and strengthen hair

Mielle Rosemary Mint Strengthening Shampoo 355ml

Original price was: ৳ 2,300.00.Current price is: ৳ 2,200.00.

Description: This invigorating shampoo is formulated to cleanse and nourish the hair, while promoting a healthy scalp. Infused with a

Medicube Collagen jelly Cream -50ml

Original price was: ৳ 2,750.00.Current price is: ৳ 2,200.00.

Description: A gel cream enriched with 98% hydrolyzed collagen, providing powerful anti-aging benefits to enhance skin elasticity. This cream restores

Mise En Scene Professional Damage Care Shampoo RED PROTEIN SHAMPOO 680ml

Original price was: ৳ 2,933.00.Current price is: ৳ 2,200.00.

Description: Contains rose protein and argan oil to provide nutrition and shine to hair, making it soft. Contains Hair Amino

mise en scene Professional Volume Care Purple Collagen Shampo:680ml

Original price was: ৳ 2,933.00.Current price is: ৳ 2,200.00.

Get Fuller, Bouncy Hair Instantly!

Mise en Scene Purple Collagen Shampoo gives your hair the perfect volume boost

  •  ollagen-enriched formula
  •  Adds volume & bounce
    Keeps scalp fresh & oil-free
  •  Leaves hair soft & shiny
  •  Perfect for fine & flat hair!

Mise en Scène Professional Scalp Care Green Cica Shampoo:680ml

Original price was: ৳ 2,933.00.Current price is: ৳ 2,200.00.

Deeply cleanses oily scalp
Soothes irritation & reduces itchiness
Controls excess sebum
Refreshing cooling effect
Leaves hair soft, light & healthy
Perfect For:
Oily scalp
Itchy or irritated scalp
Daily scalp care routine

Bouquet Garni Sugar Body Scrub 500g – Gentle Exfoliating & Brightening Scrub

Original price was: ৳ 2,550.00.Current price is: ৳ 2,295.00.

Description: Bouquet Garni Sugar Body Scrub Baby Powder 500g is a mild and gentle exfoliating body scrub that removes dead

Medicube TXA Niacinamide Capsule Cream 5% – 55g

Original price was: ৳ 2,875.00.Current price is: ৳ 2,299.00.

Medicube TXA Niacinamide Capsule Cream 5% ডার্ক স্পট, পিগমেন্টেশন ও অসম স্কিন টোন কমাতে কার্যকর। Brighter, smooth ও hydrated skin পেতে আজই ব্যবহার করুন।

Medicube Collagen Night Wrapping Mask – 75ml

Original price was: ৳ 2,555.00.Current price is: ৳ 2,300.00.

Medicube Collagen Night Wrapping Mask – 75ml Description: The Medicube Collagen Night Wrapping Mask is a deeply nourishing overnight treatment

Medicube Deep Vita C Capsule Cream – 55g

Original price was: ৳ 2,882.00.Current price is: ৳ 2,400.00.

Medicube Deep Vita C Capsule Cream 55g helps reduce dark spots, brighten skin tone and restore natural glow. Authentic Korean skincare available in Bangladesh.

Summer Friendly Best Sunscreen Combo

Original price was: ৳ 4,888.00.Current price is: ৳ 3,740.00.

Beauty of Joseon Relief Sun
হাইড্রেটিং ও lightweight sunscreen, SPF 50+ protection, no white cast.

TIA'M B3 Niacin Sunscreen
Niacinamide enriched sunscreen, brightening care, oily skin friendly.

iUNIK Centella Calming Sunscreen
Centella soothing sunscreen, sensitive skin friendly, lightweight finish.

Anua & Dr. Althea Redness & Acne Reduce Combo (Serum + Cream)

Original price was: ৳ 5,130.00.Current price is: ৳ 4,101.00.

আপনার সেনসিটিভ এবং একনি-প্রোন স্কিনের যত্নে আমরা নিয়ে এসেছি Redness & Acne Reduce Combo। এই সেটটিতে থাকা দুটি শক্তিশালী প্রোডাক্ট

Medicube TXA Niacinamide Brightening Combo Set | Dark Spot Remover Serum + Capsule Cream

Original price was: ৳ 5,087.00.Current price is: ৳ 4,180.00.

ত্বকের কালো দাগ, একনে মার্ক, সানস্পট ও অসমান স্কিন টোন কমাতে Medicube TXA Niacinamide Brightening Combo বিশেষভাবে তৈরি। এই কম্বোতে

Ultimate Brightening Combo: Medicube Deep Vita C Capsule Cream & Kojic Acid Turmeric Night Mask

Original price was: ৳ 5,345.00.Current price is: ৳ 4,420.00.

ত্বকের উজ্জ্বলতা এবং হারানো লাবণ্য ফিরে পেতে আমাদের এই Ultimate Brightening Combo প্যাকেজটি বিশেষ উপযোগী। এটি আপনার রাতের স্কিনকেয়ার রুটিনে

Cos De BAHA Niacinamide Facial Toner (NT) 200ml-Tiam Vita A Bakuchiol Youth Serum 40ml-Tiam Vita A Anti Wrinkle Moisturizer -80ml

Original price was: ৳ 5,549.00.Current price is: ৳ 4,700.00.

প্রিমিয়াম স্কিনকেয়ার কম্বো (Brightening & Anti-Aging Solution) এই এক্সক্লুসিভ স্কিনকেয়ার কম্বোতে রয়েছে তিনটি শক্তিশালী কোরিয়ান ফর্মুলা, যা ত্বকের উজ্জ্বলতা বৃদ্ধি,

দাগহীন ত্বকের জন্য পারফেক্ট কম্বো। ধামাকা অফার। Medicube | TIAM

Original price was: ৳ 8,000.00.Current price is: ৳ 6,510.00.

ব্রণের দাগ দূর করার স্কিন কেয়ার কম্বো। আপনার ত্বকের ব্রণের দাগ, কালচে স্পট ও নিস্তেজভাব দূর করতে নিয়ে আসা হয়েছে

Pond’s BB+ Cream Instant Spot Coverage + Light Make-up Glow Ivory 18gm

Description: Pond’s BB+ Cream is a 2-in-1 formula, which is a combination of Vitamin cream and lightweight foundation. It helps

Dabo Rice Ferment foam Whitening & Shining cleanser 100ml

Description: Reveal brighter, smoother skin with Dabo Rice Ferment Foam Cleanser, a gentle yet effective facial cleanser infused with the

The Face Shop Real Nature Mask Sheet Aloe – 20g

৳ 120.00

Hydrate and soothe your skin with this naturally-derived sheet mask that contains aloe extract made with natural grinding extraction process and then blended with moisturizing water-based ingredient. It is prefect for people with sensitive skin type and skin damaged by sun burn.

Mediheal – Pepta Lifting Ampoule Mask

Original price was: ৳ 200.00.Current price is: ৳ 150.00.

Get revitalizing and refreshing looking skin with 6 different types of peptide complex and small molecules of hydrolyzed collagen.

Technic Liquid Eyeliner Black Water Resistant 6ml

Original price was: ৳ 450.00.Current price is: ৳ 350.00.

Description: This an easy to use liquid liner Perfect for creating a winged look. The thin end of the application

Vaseline Deep Moisture Foot Cream -60ml

Original price was: ৳ 588.00.Current price is: ৳ 430.00.

Vaseline Deep Moisture Foot Cream (60ml) delivers intense hydration to dry, cracked feet, leaving them soft and smooth. Enriched with Vaseline Jelly and essential moisturizers, it deeply nourishes and repairs skin. Ideal for daily use to maintain healthy, hydrated feet.

Valencia Gio Nature Plus Sun Block SPF 50+ PA+++ 70ml

Original price was: ৳ 550.00.Current price is: ৳ 450.00.

It contains collagen and an oil control system, the ultimate sun protection cream (UVA / UVB). Made with skin-enhancing ingredients (collagen) to nourish the skin and for anti-aging systems, as well as adding skin elasticity and vitality.

Lakme 9 to 5 CC Complexion Care Cream SPF 30 PA++ – 01 Beige 30gm

Original price was: ৳ 700.00.Current price is: ৳ 590.00.

Description: For women who are on the go and could use the extra minutes before stepping out, Lakme CC cream

Lakme 9 to 5 CC Complexion Care Cream SPF 30 PA++ – 03 Bronze 30gm

Original price was: ৳ 700.00.Current price is: ৳ 590.00.

Description: For women who are on the go and could use the extra minutes before stepping out, Lakme CC cream

Anua Heartleaf 77% Soothing Toner – mini 40ml

Original price was: ৳ 850.00.Current price is: ৳ 670.00.

Use after cleansing as both morning & night skincare regimen. With mild ingredients, Anua heartleaf 77% soothing toner may be used everyday. You may apply with a cotton pad or pat with your finger all over the face.

Koelcia- 99% Tomato Soothing Gel (300g)

Original price was: ৳ 900.00.Current price is: ৳ 700.00.

99% Tomato Extract: Main ingredient for soothing and antioxidant benefits. Water: Base ingredient for the gel formulation. Glycerin: Moisturizer that helps retain skin hydration. Hydroxyethylcellulose: A thickening agent to give the gel its texture. Preservatives: To ensure product stability and shelf life. This gel is designed to hydrate, soothe, and refresh the skin with its high concentration of tomato extract.

Cos De Baha M.A Peptide Serum (P) 30ml

Original price was: ৳ 1,200.00.Current price is: ৳ 840.00.
  • Long term and Short term effective solution for fine lines
  • Efficiency Genuine Peptide Matrixyl 3000 + Argireline Peptide Complex Serum
  • Hyaluronic Acid 1% Solution Base
  • Organic 78% : KFDA Registration
  • Intensive Hydration and Fine lines and wrinkles

Cos De BAHA Niacinamide 10% Serum (N) 30ml

Original price was: ৳ 1,200.00.Current price is: ৳ 840.00.

Organic Aloe Barbadensis Leaf Extract,Niacina mide, Propanediol,Glycerin,1,2-Hexanediol,Zinc PCA,Sodium Hyaluronate,Allantoin,Dipotassium Glycyrrhizate, Organic Hamamelis Virginiana (Witch Hazel) Leaf Extract, Organic Rosmarinus Officinalis (Rosemary) Extract, Organic Eucalyp tus Globulus Leaf Extract, Organic Thymus Vulg aris (Thyme) Extract, Organic Aspalathus Linea ris Extract. Total Organic Ingredients : 78%

The Face Shop Jeju Aloe Fresh Soothing Gel (Tube) 300ml

Original price was: ৳ 1,133.00.Current price is: ৳ 850.00.

Description: A moisture-rich soothing gel that contains aloe extract from Jeju Island, the Jeju Aloe Fresh Soothing Gel by Faceshop

Cos De Baha Centella Asiatica Recovery Serum (CH) 30ml

Original price was: ৳ 1,050.00.Current price is: ৳ 950.00.

Unlike we think our skin always keep healthy, We are always exposed to harmful external factors such as particulate matters, environmental pollution, and ultraviolet tays that damage skin in general. these make skin damaged all the time.

Cos De BAHA’s CH Serum will be the answer to that. Centella leaves and stems contain ingredients that are highly effective for healing.

so it can make a damaged skin barrier healthy to help recover quickly and promote regeneration when skin injured.

It is also good to ues it when you feel your skin is sensitive or irritative.

Revolution Ultra Blush Palette – Sugar and Spice

Original price was: ৳ 1,000.00.Current price is: ৳ 950.00.

Description: Professional and highly pigmented, yet easy to blend, these contain 8 shades consisting of shimmer and matte blushers, merged

Cos De Baha Vitamin C 15% Serum (VA) 30ml

Original price was: ৳ 1,280.00.Current price is: ৳ 960.00.

Vitamin C is touted as one of the best anti-aging ingredients on the market — and the key to maintaining a smooth, even, and glowy complexion. Vitamin C has an excellent safety profile. Most people can use topical vitamin C for an extended period of time without experiencing any adverse reactions.